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The potential of tourism in an area is often used as an asset that is able to bring in quite a large income,
open up business opportunities and create jobs. Tourism is a multidimensional and cross-sectoral industry. One of
the stakeholders who has an important role is a good understanding of the government in planning and implementing
all tourism planning. Therefore, the purpose of this study is to determine the strategy of the Bulukumba Regency
Government to develop Tanjung Bira tourism. This study uses a qualitative method with a descriptive approach.
Data collection techniques in the form of interviews and documentation. The results of the study indicate that the
Bulukumba Regency Government for the last few years has not been optimal in developing the Tanjung Bira tourism
area. We recommend that the government create a Technical Implementation Unit in charge of the Tanjung Bira
tourism area, so that the management of tourist objects can be more effective.