Influencing Factors on Consumer's Perception: On-site to OnlineDuring Covid-19 Pandemic in Thailand
Main Article Content
Abstract
The midst of Covid-19, Thailand has been hit with lock down on the department stores. The
government announce lockdown along with the uncertain situations of the Covid-19
pandemic have caused both business and consumer change their shopping behavior. This
situation has been affecting the urban lifestyle among consumers who enjoys going to
department store. The objective of this study is to investigate the influencing factors that
affect the consumer’s perception on visiting the department store. The statistical analysis on
factor analysis was conducted with 400 questionnaires. The questionnaires focus on the
decision on the decision of the consumer’s consumption during Covid-19. This study aims to
investigate 4 factors which are services of the mall, consumers’ satisfactions, Modernization
of the shopping malls, and public relations of the shopping mall. The results finding suggest
that social media online has significant influent factor to the consumer’s perception on their
decision of department store services.This research can assist business in adapting to the new
uncertainty situation of pandemic.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
