Madhavedi, D.S. , Sudhaker, P. , Prathima, C. and Chakradhar, G. 2024. A STUDY ON MARKETING MIX ELEMENTS (PRODUCT, PRICE, PLACE, PROMOTION) AND THEIR INTERPLAY IN DRIVING CUSTOMER ACQUISITION, RETENTION. Turkish Journal of Computer and Mathematics Education (TURCOMAT). 11, 3 (Feb. 2024), 2649–2655. DOI:https://doi.org/10.61841/turcomat.v11i3.14490.