R.Visalakshi, Dr. T. Hemalatha 2023. A STUDY ON CONSUMER BRAND PREFERENCE OF AIR CONDITIONER IN POLLACHI TALUK . Turkish Journal of Computer and Mathematics Education (TURCOMAT). 14, 2 (May 2023), 841–854. DOI:https://doi.org/10.17762/turcomat.v14i2.13813.