Farm Technology Adoption In Farming:An Application Oftam Model

In the present study we analyze the farmers’ perception towards adoption of technology such as technology adoption for better productivity in farming. The considered constructs are adopted from Technology adoption model (TAM). A total sample of 165seasonal farmers who grow millets from the Guntur district are considered through simple random technique and out of which survey respondents irregular responses are eliminated finally 150 samples are determined for statistical analysis. Factor analysis was performed to determine the latent factors and their dependent association with intention for adoption was observed with regression analysis. Results are reported and discussions are made as per the results and in correlation between results and previous literature and finally, suggestions and future indication for extension of the study are proposed..


Introduction
From the last five decades, the state's agricultural objective policies and methods used to achieve these objectives have transformed from time to time, depending on internal and external factors. Sector-level agricultural policy can be further subdivided on the supply side and the demand side (Mahadevan, 2003, Sivakoti Reddy, M. (2019. The first includes areas related to agrarian reform and land use, development and diffusion of new technologies, public investment in irrigation and rural infrastructure, and support for agricultural prices (Mahadevan, 2003;Mukherjee and Kuroda, 1997, Singh, 2010, Sivakoti Reddy, M., Venkateswarlu, N. (2019. Demand-side policies, for their part, include government interventions in agricultural markets and the operation of public distribution systems. These policies also have macroeconomic effects in terms of impact on public budgets (Ruttan, 2002, Sivakoti Reddy, M., Murali Krishna, S.M. (2019, Addela, S., Sivakoti Reddy, M. 2019, Vijaya, P., Sivakoti Reddy, M. (2019. Policies at the macro level include policies to strengthen linkages in agriculture and non-agricultural activities, as well as industrial policies that affect the supply of raw materials for agriculture and the supply of agricultural equipment(, Manukonda et al. (2019). Manideep, 2019cManideep, , 2019bManideep, , 2019a.

Objectives of the Study:
• To review the literature with regard to technology adoption feasibility in farming which in turn leads to productivity.

•
To empirically analyze the perceptions of farmers towards technology adoption for enhancement in productivity Literature Review:Indian farmers face natural problems such as drought, floods, deforestation and natural disasters due to large geographical disparities as well as infrastructure problems. Farmers' bargaining power is not strong because they pay high-priced inputs and cannot sell their products on the market at high prices, resulting in a general loss of their net income. (Jain, 2017). At the time of technological development and innovation, information and communication technologies have the power to change the state of agriculture in India. The rural population relies to a large extent on agriculture because of the lack of alternative employment opportunities, which makes the current study of strategic importance (Jain, 2017). Based on TAM, the researcher developed and tested FTAM in China's development after incorporating certain concepts, such as social influence, innovation, job relevance, personal effectiveness and relative advantage. As an independent variable. All FTAM constructs have sufficient theoretical support. The results of the study showed that some TAM constructs have a direct and indirect effect on the adoption and intention of computer scientists to develop and use them (Jain, 2017, Reddy, 2005, Thi, Chi and Yamada 2002.
positioning system (GPS) and mobile mapping should provide farmers with the information they need to implement precision farming based on decisions (Mittal and Tripathi, 2009). In the Indian context, the use of mobile phones as a means of providing information on agriculture will depend on the extent to which the mobile network has been able to link farmers to market information in a timely manner. and precise (Jain, 2017, Mittal and Tripathi, 2009, Mukherjee and Kuroda, 2003, Shahabinejad and Akbari, 2010, Thi et al., 2002.
The impact on productivity can be measured directly in terms of higher yield for farmers, with a decreasing effect on crop patterns and potential yield of planted crops. Information on price factors: input and output prices, and non-price factors, such as information on input availability, seed quality, modern techniques, etc., will play the main role to improve agricultural productivity.

2.
Research Questions: 1. Does Perceived Usefulness of Technology intense its adoption for farming?
2. Does Related Advantage of Technologyintense its adoption for farming?
3. Does Perceived Ease of use of Technologyintense its adoption for farming?
Hypothesis Formulation: H1: Perceived Usefulness of Technology positive significantly effects intention to adopt in seasonalfarming.
H2: Related Advantage of Technology positive significantly effects intention adopt in seasonal farming.
H3: Perceived Ease of use of Technology positive significantly effects intention to adopt in seasonal farming.
To test the hypothesis the demographic characteristics such as gender, age, marital status, qualification monthly income and experience in farming are cross tabulated towards hypothesized statements and its association was tested using chi-Square test. A total sample of 165seasonal farmers who grow millets from the Guntur district are collected through simple random technique and out of which survey respondents irregular responses are eliminated finally 150 samples are determined for statistical analysis

Inferential Analysis:
The method adopted for data collection is a non-probabilistic sampling method-snowball sampling such that, referrals from farmers as a chain process responses are collected and about 150 responses are collected in that after eliminating the inappropriate and semi-filled responses are removed in the final process of data analysis and only a few about 4 responses cases are replaced with mean values and that task is achieved by SPSS. A principle components factor analysis was performed to determine the factors from the adopted questionnaire. Before to that, KMO and Bartlett's test was performed to determine the sample adequacy and it is found that by test it is 0.613 which is sufficient enough for performing factor analysis. This is represented in the table 1. The items of the model are measured on a seven point likert scale were, mean and standard deviation of the model constructs are represented in the table 2, that the mean of trustworthiness is 3.542, the mean of adoption intention is 3.942, the mean of perceived advantage is 4.892 and the mean of perceived ease of use is 5.449.

KMO and Bartlett's Test
The constructs and the items are drawn from the literature, but the validity and to examine the variance explained by these constructs to the proposed model a dimension reduction technique is used in the present study (Manideep, 2019c(Manideep, , 2019aManideep&Yedukondalu, 2019). All the items and its responses are loaded in SPSS and Exploratory factor analysis is performed and it is found that four constructs evolved and the variance explained by these constructs is about 71.369 percent. As per the literature, a model explaining 60 percent of variance is considered valid and .the factors are decided based on the eigenvalue, if the eigenvalue is >1 it is considered as a factor. The SPSS out below table 3 displays the result along with Rotation Sums of Squared Loadings.
The rotation technique in this model is varimax rotation, which is an non-orthogonal method that, from table 5, it can be determined that out of 15 items about 6 items are removed due to cross loadings and item loadings under that factor is less that 0.6 and this is dome as per the literature.  It can be observed from table 2, that all the items are >0.6(Correlated with that factor) and 3 items are under Perceived usefulness, and 2 items are under Perceived advantage, Perceived ease of use and at last 2 items under adoption intention construct. The factor analysis does not define any causal relation between the factors but the validity of convergent and divergent validity is evaluated by this.  ** Correlation is significant at the 0.01 level (2-tailed).

Study
A serial multiple regression method is used to observe the impact of the independent variables Perceived usefulness, Perceived advantage and Perceived ease of use on adoption intention from table 4 it can be determined that Perceived ease of use is positively and significantly effects (β =0.251, P<0.05) the farmers adoption intention, Perceived usefulness significantly effects (β =0.195, P<0.05) the farmers adoption intention and Perceived advantage positively not significantly effects(β =0.117, P>0.05) the farmers adoption intention.

Model
Unstandardized Standardized t Sig.  From the model: message attributes along with educational qualification of the respondents have predicted a 14 percent of proportional variation (coefficient of determinant R2 is 0.14). It is observed that the proportion of variation has increased by 3 percent (R2 = 0.11, change in R2=0.03) about 3 percent of the variance is explained by qualification of respondents and it is a key element in forming adoption intention.
Hence, it is proved that both the hypothesis, H1 and H3 are positive significantly associated with adoption intention means, both can contribute to formation of adoption intention and H2, the Perceived advantage was not significant that means farmers do not consider this as a considerable factor in adoption decision. The control variable qualification of respondents also a major decision contributing factor.

Implications And Further Research:
States of India where agriculture is the main occupation of the state's inhabitants. The respondents who completed the questionnaire were contacted personally, but the circumstances under which the test was conducted were not checked. Therefore, it is not known whether the conditions were still optimal for such a test, such as time, sincerity, distractions, and no source of bias, and the test ended in one session without interruption. Sometimes the researcher had to leave the questionnaire to the respondents for later interpretation (Jain, 2017). It could have been better for respondents to complete the questionnaire under the best test conditions and under the best possible control. The current study took into account a limited number of demographic indicators, while in the future other variables such as household composition, ethnicity, social class, etc. It can be taken into account for a similar study (ALI, 2005;Amin & Li, 2016;Barker, Dawe, &Inocencio, 2003;Jain, 2017;Jin et al., 2019;Mahadevan, 2003;Mittal &Tripathi, 2009;Mukherjee & Kuroda, 2003;Reddy, 2005;Shahabinejad&Akbari, 2010;Singh, 2010;Stiroh, 2019)