Customer Behavior and the Effect of Internet Advertising Study (With Special Reference to E-mails)

Many prominent advertisers have been coming up with a net broadcast replica. They propose to harmonize the net and TV advertising. In actuality, their objective is to progress upon TV publicity by combining both the interactive advantages of communicwithation with the full visual effect of broadcast. Marketers struggle to design their advertisements extra engaging. Consumers can contribute more to online advertisements as they get the bulk of the proposal. Brand attitudes are influenced by interactions during this engagement. The significant trend is that advertisers are trying out novel formats, such as video games and interactive product demos in new formats like pop-up windows, child windows, and side frames, and that web advertising is shifting away from the banners.


Introduction
The web has become a constantly expanding, growing source.Advertisers are keen on this specific media since it is expanding because it is a more effective source for attracting customers.
Customers clearly benefit from Internet advertisements since they have control over the product and can decide whether to check it out before purchasing it (Nyilasy et al., 2014).
Animation in various forms may also be included in internet advertising.The definition of "internet ads" has expanded to include all kinds of banners, email, in-game, and keyword publicity on websites like Facebook, Instagram, or Myspace.There are several websites available for web-87related advertising that can help spread the word and target a certain demographic (Debasish & Muralidhar, 2013)  There are four major customer groups with various objectives and motivations, according to current research on customer behaviour among the net users: The bulk of Youngers who were questioned for this study have a propensity for becoming effective knowledge seekers.While looking for item info online, this group's high degree of technological comfort is usually favorable (Ertemel & Ammoura, 2016).
The marketing (usually advertising) of goods or services via the World Wide Web is called internet selling, also called as web advertising, internet marketing, work and work.The term "Internet Marketing" is referred to as "marketing."Because it comprises marketing carried out via e-mail and wirelessly in addition to marketing done on the Internet, internet marketing is thought to have a broad definition (Gilaninia et al., 2013).Online marketing is also frequently used to describe electronic client relationship management (ECRM) technologies and digital customer information (Madni et al., 2016).

II. Online marketing strategies
These are the main categories of internet marketing: Display Advertising: Using web banner advertisements on a 3 rd party website to direct visitors to a business's own website and raise brand consciousness.
Search engines marketing (SEM) is a type of advertising that aims to augment the appearance of sites in search engine result pages (SERPs) by either using bought the rights, banner advertisements, and paid insertion, or by using free search engine optimization strategies(Magno-Gatmaytan, 2013).
Search engine optimization (SEO) is the procedure of increasing a web publication's experience in search engine results that are "organic" or un-paid ("organically" or "algorithmic").• Social networking marketing is the practice of attracting customers or concentration using social media platforms (Owhal, 2015).
• Email marketing: This technique includes sending a group of individuals a marketing direct message via email (Roopa, 2014).
• Referral marketing: a strategy for attracting new clients by using recommendations, typically word of mouth.
• Affiliate marketing is a form of advertising in which a company pays single or additional affiliates for every visitor or consumer the associate personally attracts through marketing.
• Content marketing is the process of producing and freely disseminating educational content in order to convert prospective clients and existing consumers into returning customers (Sharma & Chawla, 2014).

III. Marketing via email
Directly encouraging a business communication to an audience of community via email is called as email marketing.Any email which is send to a current or potential customer, may be described as email marketing in the broader intellect.It classically involves utilizing email to share publicity, business, or collect charity, as well as any email correspondence intended to foster brand recognition, loyalty, or trust (Virvilaite & Matulevičiene, 2013).Both cold lists or the databases of current customers can be used for online marketing.

IV. Kinds of Email Marketing
Emails of several types can be used for email marketing; Mailing lists are straight emails that are sent out on a routine to a group of consumers.An electronic newsletter's main goal is to strengthen the company's interaction with its subscribers and consumers (Joo, 2012).Typically, a customer's interaction with a business is what causes transactional emails to be sent.

Deal-making emails
Email receipts, purchase or order confirmation emails, and slipped notifications are examples of commercial messages that are triggered (Myers et al., 2011).
A commercial email's main objective is to communicate details about the exploit that caused it.
However, for their higher open prices (51.4% as opposed to 36.7% for mailing lists), transaction -oriented emails present a fantastic chance to interact with customers, establish or deepen an email connection with customers or subscribers, predict and address inquiries, or pass or up-sell goods and services (Smith, 2015).
The option to incorporate promotional messages in the body of commercial emails is a feature that many email newsletter software providers provide.Software suppliers can also provide specialist transactional marketing services via email, such as sending customised and targeted transactional emails and managing certain marketing strategies (such as consumer referral programs).

Specific emails
Direct email is the practice of sending emails with the primary purpose of advertising.To send direct marketing communications to customers or potential customers, businesses typically compile lists of email addresses; however, they can also purchase email address lists from service providers.

V. Review of Literature
The estimated value of online advertisements is roughly Rs. 100 crore.Internet advertisements are still not compensated to the tune of 60-70%.Even paid advertisements come with discounts.
The true online advertising market is still between Rs. 25 and 30 crore.Several agencies are moving overseas to conduct online advertising.Customers still don't feel at ease using this novel media.Internet media planning is becoming a growing industry.The dominant company in the US is Double-click.Companies include Macromedia, Media cope, and Intercept in India.Ads can be narrowcast and targeted at a clearly distinct section using a network.Ad revenue is the foundation of certain websites' business models.